This. If you started on TR five years ago on $99 and are paying $99 now you are effectively paying $83 due to inflation.
I’ve no problem with anyone paying less (or more) than myself - you got a deal, I didn’t, I’d have the same deal if I’d taken it up. My loss.
Same general rule applies. If the rate goes up to the point where competitor options look more competitive, then I’m going to shop around. That’s just how this whole idea of money in exchange for services works. If the price is low enough, I’m not going to bother shopping around because TR is good enough for me.
OK, but you didn’t answer the question…are you walking if they raise the price to $125?
I’m not trying to be an ass here, but this highlights the challenges of discussion like this. In a more controlled research project, you can dive into these critical details.
Right now, there are a lot of inflamed Legacy users upset about the idea of a promise being broken…but also a lot of false assumptions on their part, too. I would expect a lot of them (most?) to walk if the pricing jumped up to current rates. But there are breaking points well below that where they accept an increase and stay. So the challenge now is to find that breaking point…is it $10? $25? $50?
Once you have a better idea of that breaking point, you can make some financial calculations (as well as marketing ones).
I’ve been on Trainerroad since 2017 and have been very grateful of the Legacy Pricing Promise although I didn’t know about it before my first renewal. It has certainly helped keep me loyal to the product ALL YEAR ROUND despite only ever using it for 6 months of the year.
What I would say is that Trainerroad has changed beyond all recognition in the last 5 years both in terms of its product and its scope. In 2017 I was subscribing to a product that helped me get faster in the garage. This is exactly what I wanted then and its exactly what I want now as a 52 year old non competitor who aims for 4w/kg in the winter and to do 4,000 miles in the summer.
In 2017 there seemed to be little value incorporating outdoor rides into Trainerroad let alone having the facility to export training rides to a headunit to do outside. i don’t ever remember too much discussion or expectation about being able to analyse the training effect of outdoor rides, incorporating Triathlon plans, polarised training let alone Adaptive Training!
TR continue to vastly exceed all my expectations. Even if some of the functionality has no value to me I can see that has value to others and continues to help us get faster.
Ultimately I hope Nate trusts himself to do what he thinks is right because it’s proven very successful so far. Initially Legacy Pricing bought my loyalty. By their actions over the last 5 years Trainerroad have more than earned my trust and loyalty irrespective of any decision made about Pricing and Premium Products.
I addressed this thought earlier.
I am very surprised that this is such a topic.
Seriously, promises are nice, but this is a business thing and eventually the business needs to move on. So the business should present a price modell and offer it to the customers. The customer says yes or no.
Promises? Sorry, I think this is really nothing to rely on in terms of any kind of big decision or path to go in business, politics, society…
privately this is a different story - but in such a business relationship like us&TR I would not feel offended if TR clearly states that it is time to move on and take the structure to a different level.
I used to be on 99$ but cancelled due to health issues not allowing me to continue at such intensity… would I be prepared to pay much more than 99? probably not, but this is just me.
Then again: how many of us are spending senseless amounts for senseless cycling equipment, clothing, stuff we barely or never use… how much is that compared to the price of any kind of training software/platform we are using 3-6 times a week?
I’m not a triathlete any more, I’m a runner.
And where the heck is TreadmillRoad? Where is it?!
Much more sane now, obviously.
these two statements do not align.
the story behind that is quite simple… if you are curious send me a message 
The whole reason that Nate’s going off the cuff on the podcast about pricing was so crazy is that a 700+ post and growing thread on the forum was 100% PREDICTABLE! I dare say if someone had opened a betting line in the first dozen posts the over/under would have been at least 850ish.
Nate may be a little crazy but he needs to learn that his forum posting customers and former customers are bat shit crazy 
Don’t feed the beast!
Right on target. Anecdotal info can help structure hypotheses but really don’t reflect good good research on those hypotheses. Throwing out an idea in a podcast with a request for comments gets you what’s here. How Nate and Co use what’s here is their choice.
Personally, I couldn’t tell you right now under what conditions I’d remain a subscriber or would non-renew. I have my own reactions to whether a promise was made/broken and will assess how that influences my action when something concrete is put in front of me to act on. And I’ve given some thoughts earlier on this thread on what I’d like to see for product from TR.
You are also correct. There was never a contract that a single legacy subscriber signed. Just words. It’s up to each of us to decide what those words mean to us since there is no contract to peruse. To me, it means continuous upgrades as long as I continue subscribing because that has been the deal to this point.
And please, stop acting like those of us who subscribed and have continuously paid for years are the only ones benefitting from this arrangement.
We received a good long term deal. Nate and co has received a steady income flow from many subscribers that otherwise likely would have just signed up seasonally.
The short answer is: not on principal, no.
My plan renews in the spring, and I tend to drift away from rigidly structured training that time of year. So given that, I’d consider if it was worth my time to start exploring for alternatives, cancel and worry about it in the fall, etc. My gut says that if the rate went up to, say, more than zwift, and I had to renew at that rate in Apirl/May, I’d probably dump it for the spring/summer and worry about it all in the fall.
And most paid upfront every year at specific times. Clearly a stable source of income. Time value of money and all that as well; money in hand today is worth more than money at a later date.
If you think this is a promise forever I think you are not living in the real world. This only happens until the company is bankrupt.
Come on now… I’m not a monster 
The scenario I laid out is less than Zwift…Zwift is $15 / month. At $125, TR is $10.41.
Wahoo Systm is $15 / month, $129 / year…
In addition, there is the opportunity cost of changing plans…how do you analyze historical data, the hassle of changing over, etc.
And you would still have a 34% discount vs. the current TR yearly rate.
So would you walk at $125 / year?
Again, not trying to be an ass, I’m trying to move past an emotional reaction and see where the rubber really meets the road.
Yes I’d walk.
To wit. I am a lifetime gold member of a calorie tracking app; cronometer. I paid a large sum up front in its early days to have gold access forever. The business went subscription and now the gold membership is worth a lot on a yearly basis. They transitioned to a subscription model when the started to scale. Instead of booting me to a yearly subscription or limiting my features, they have honored the gold membership promise. This has been after many many years later and counting.
Another app where I paid upfront, Ulyssess, which said they’d have gold access forever if you paid upfront, went back on that promise a few months after taking my money and rolled me over into a yearly subscription. I ended my subscription and have been able to convince many people to not deal with the program because they do not honor their promises.
Look, fundamentally, a promise was made. Trust has been built and formed. A breach of that trust means I wouldn’t be able to trust the company in the future. I wouldn’t trust someone who went back on their word for similar reasons. It is simple.
I would suggest that if they really want to develop additional new things that expand beyond what the app had originally intended…they go get external funding, develop new business lines (i.e. streaming a live workout / q.a. session over twitch) or monetize existing free services (i.e. podcast) for increased cashflow, or even undertake the development of a tri-focused separate app as many of the ambitious project ideas fall under that. There are options outside of hosing subscribers who have supported the company for many many years by going back on a promise made in the early days.
I think there is a vast difference between a few months and the legnth most Legacy customers had their subscriptions. This can be seen as both a positive and negative.
And I think there were assumptions made on all parties about what composed that promise…please see Nate’s post above.
Oh, if you want to see things change quickly, just wait and see what happens if they get outside investments.
This analogy is still flawed.
The bike analogy is this:
You are renting a bike for $3K a year. For that price you get complete support to keep the bike working, tuned, all equipment safe and functional and ready to ride at a moment’s notice. For the last 11ish years, every so often, when you go jump on the bike you notice they’ve upgraded it. In fact, it’s not even the same bike any more it’s been upgraded so often. The frame, wheels and components have all been replaced with new stuff over the years. This is a pretty good deal and you sense that there is an implicit promise from the company that they will continue to do this indefinitely for $3K per year.
Now you’re being told, if you keep paying $3K per year, it will continue to be maintained for you, new tires, new pads, wheels trued etc. It’ll be safe and functional in its current form.
But, if you want it to be upgraded to 13 speed next year, or ABS the year after that (don’t laugh, you know it’s coming) you’ll need to pay $5K per year going forward. As a matter of fact, it might continue to increase depending on market conditions.