BR took a swing at that and obviously missed 
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Can someone please let the guys in Waterloo know they are using their own name incorrectly? They have a capital T and lowercase letters all over their own website.
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I’ve never ridden the current Emonda but have heard it is overly stiff, it also could likely use some aero optimization to be shifted towards what I would think would be a better selling category ‘all around race bike’ light weight with aero features.
They will redo the carbon layup to save some weight, increase tire clearance, add the iso flow and then throw the new narrow cockpit from the Madone on the top tier model and come out touting ‘lighter, more aero, beefed up bottom bracket for more efficiency, more tire clearance and more compliant’ but most of the gains will come from the new cockpit. This seems to be everyone’s formula right now. However, Trek will say all the gains come from the patented isoflow’ to make it seem like its a unique gain that no other brand can offer.
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Logo size? 
Still not big enough. 3T has the right idea. Make it so big you can only read half of it at a time. That’ll finally make the client happy.
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Re: the Trek word stylisation, just like Specialized and countless other brands, the registered word mark art doesn’t necessarily match the legal name and how the name is used by the brand in text.
Imagine if Elon tried to make everyone use TESLA instead of Tesla. That would endear him to us even more.
I think we can X that idea right away
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I believe the claims from Trek or TREK were that the new madone was 300g lighter than the previous version and that half of that came from the new cockpit. The other half came from the frame but that is compared to a bike with Isospeed which the Edmonda doesn’t have. I would be curios to know how much weight if any would be saved on an Emonda using Isaflow. I wouldn’t be surprised to see a small weight drop due to a new cockpit and just more compliance using Isaflow.
Already mentioned above, but it’s hard to understand why Trek never named the Checkpoint “Nomade” instead. It’s a perfect name for that bike given the branding and product distinction.
That said, love the look and the concept of the IsoFlow. I’m not one of these fundamentalist ninnies who think a bike has to look the same way it did in 1985, and it’s an interesting solution to an engineering problem. Should make its way to the Domane line and lower the weight of those bikes (even though weight is irrelevant for 99.99% of riding).
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Looks like Trek maybe works with farsports?
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“Many people have drawn parallels to Trek Madone because of the cutout in the seatpost area. However, that’s also where the similarity ends according to our partner.”
That’s a serious STRETCH 
@Aeroiseverything can you elaborate? I ride a '22 Emonda. I have no complaints but, I’m way better making power at speed (flats/crits etc…) so wondering if I should go with the Madone. Or wait and see if an IsoFlow Emonda gets released later this year.
Well, the bike is a very good bike, that’s for certain. But I feel like you could feel the worse aerodynamics (as independently tested) as compared to something like the SL8, that is also lighter. So from today‘s perspective, there isn’t really a reason to get the Emonda from a technical perspective. Also, I never found the stiffness that good on the Emonda SLR9
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Thank you!
Absolutely not….FarSports is just doing a fast-follower move on Trek.
Trek has a large engineering team in house. They don’t need to partner with D2C factory that copies other companies ideas.
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I mean a lot of People are unhappy that all the bikes look pretty much the same nowadays (I don’t get where this is comming from Bikes always looked pretty similar to each other… IMO the bigger differences were probably during the earlier Aero bike era… So Trek doing it’s own thing with the the IsoFlow makes them distinct. I don’t like it much but It may work for them because it is certainly a differentiator to all the other manufacturers.
Yeah, it makes me think of the polarization of the squiggly Pinarello forks back in the day and how some people would never buy one because of that while others bought one simple because it had it.
If someone starts winning big races on the weird seat tube, it will quickly become more attractive to some.
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For people who don’t like / thinks that all bikes look a like today, please don’t go back to the 80s or earlier where every bike looked almost exactly alike except for paint & details like lug design or filet brazed / tig-welded without lugs
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