I think there are two sides to this, working as a UX Designer looking at this from my job side.
Side one
Quality over quantity, here Wahoo has chosen the former. And this is where the customer has to pick a side. Its a little like the iPhone vs Android. You want to go crazy customising things, get Android + Garmin, want stability and easy of use, but maybe miss some features? Get iPhone + Wahoo.
Side two
Its increasingly hard to come up with new things, while also maintain simplicity. Just have a look at the new iOS16 from Apple, adds a shitload of new customisation to the lock screen, but this also increases complexity as the user has now a plethora of new choices to make.
I believe that Wahoo is going to push the simplicity over complexity, and quality over quantity. And you as a user just have to pick which one fits your needs better
I have the ROAM and there is no way I am spending 400 euros to upgrade, but the jump from ROAM to ROAM v2 isn’t made for me, its maybe made for those who have the older larger Elemnt, or original Bolt, or maybe haven’t jumped to Wahoo yet.
Just like I won’t be upgrading from iPhone 13 Pro to the 14 Pro. But someone with an 11 Pro might think its a worthwhile change.
With that said…
I have posted this in multiple channels now, but I think its worth posting again. I think that Wahoo is missing out on a pretty large number of users that want a bigger screen and more detailed maps/gps (GPS might be fixed now with the ROAM v2?)
If they just make the bezels a bit smaller and the screen a bit larger on the Bolt, they could remove the ROAM from the lineup and just make a larger unit to compete with 1040.
The ROAM sits a bit… in a weird place. Screen is larger than the BOLT, but not large enough to make it a computer for those who explore and want a giant battery life and big screen for maps. Yet its not small enough for those who want just a performance head unit…
Or have 3 computers in there lineup, as such: