A few years ago they still had a couple of the big classics and in one of them they threw a full screen commercial up during the final sprint. I’m pretty sure it was a Little Caesar’s commercial….it took up the whole screen in the middle of the sprint, the apex of the whole race. And it’s a paid service! I’m still in awe of that. 
Yet I still pay them monthly for the WC races. Hopefully GCN gets em next year.