You don’t have to justify your purchase to me!
I love Assos shorts and the cheapest I find them on discount is $125. Some guys on here probably think $20 Aliexpress shorts are just fine.
Noxema works really well IME. I give Chris Horner via this forum full credit for the tip.
It’s all a rip off, eat real food and supplement over 3 hours. Peace out.
Maybe worth addressing the chafing problem with better fitting bibs.
Or looser. I’ve had both directions fix issues in the past. Too loose and they move around. Too tight and they pinch. Weight gain or loss can also lead to things that worked amazingly well in the past no longer being the right product.
One tub of Butt Buttr eurostyle is 17 bucks and lasts me a year. In the grand scheme of cycling expenses that are rip offs this is like number 500 on the list.
I appreciate all of your input above — I really do — but please chill out a bit. Your tone seems like you’ve been offended, but I can assure you I had no such intention.
It’s literally the only metric for chamois cream though. It’s highly individualized.
Offended? Not in the least. You were the one asking for chamois cream studies to support a youtube video. 
Sorry if tone doesn’t come through in ascii.
Fan of DZ Nuts here. It’s like $20/tube, but a tube lasts a long time. A drop in the bucket compared to my monthly Skratch expense. I do a lot of long rides and chamois cream definitely helps me with chafing. Never heard of using noxema, but seems like it would break down pretty quick.
And for what it’s worth, the markup on most beauty/skin care products is astronomical. Years ago, I worked on ERP systems for lots of manufacturers and one of our clients was a high end skin care company (fancy sun screens and wrinkle cream sold through dermatologists, but no need for prescription). We had visibility to all their raw material and manufacturing costs and their cost for a tube of cream was less than a dollar. Those tubes sold at retail for over $50 each and that was almost 20 years ago.
I don’t buy many skincare products and the chamois cream lasts long enough that I don’t care about the price. But I wish I could find a decent sun screen that wasn’t $8/tube. I go through a bunch of that and it adds up quick.
I suffer with eczema, so never really tried Chamois Cream as it is just adding another potential problem. If my skin is particularly dry in that area I use my normal soap substitute/ moisturiser, which is Silcocks Base which seems to be more of an Irish thing. My alternative would be aqueous cream.
The only occasional issues I’ve had I’ve used sudocream post ride - but I find that really dries out my skin.
Always been a fan of chamois cream. Started with cycling brands, settled on sudocrem for a while but this has been my go to for the last few months and for me works as well as any cycling specific chamois cream I’ve tried.
Anecdotally, I’ve gone from almost 8 years of consistent (daily) chamois cream use (Noxema primarily, but I also had good results with a lanolin based DIY concoction) to absolutely none over the past 18 months.
What changed? My fitness, and a keen appetite to get away from the solution’s list of ingredients.
I always assumed chamois cream was a bandaid fix to a more fundamental problem, and at least in my instance, this turned out to be accurate. Poor hip and core strength contributed to friction. This was less of a concern on rides below LT1, but when it came to putting down the watts, I’d be fidgeting all over the saddle; same results indoors or out.
What helped: consistent (daily) pre and post-ride hip, core, and posterior chain exercises and stretching. I’ve done this daily for over 24 months and now my hips are super solid on the bike and I’ve had no real need or desire to use chamois cream since.
Edit: for those considering chamois cream, I cannot speak highly enough for the cost/benefit of Noxema…
This is what is recommended in the video in the OP.
I have also used it for the last year. As good as any other I’ve tried (including some top end ones) and a fraction of the cost.
For the price, I have just gone and ordered a 1.1kg tub of udder cream. I get through a lot of chamois cream and the cost is starting to mount up.
For me, I honestly couldn’t ride more than an hour without using the stuff. Its always been like that no matter what brand of bib shorts I have bought over the years.
I first started using chamois cream when I substantially boosted my indoor riding hours in 2020. I was definitely having chafing and saddle sore issues as a result of that. Ultimately I stopped using it when I got my pre-ride hygiene sorted out (ie, keep your behind very clean). I’ll use it occasionally for very long rides now, but it’s very rare I need it. So is it a ripoff? Well, I do think the creams are a bit expensive, but if it’s making your riding more enjoyable then great. But getting to the root cause is even better.
I LOVE ASSOS CREAM!!
I ended up being allergic to something in the ‘Bun Butt’r’ stuff, and that really wasn’t as funny as it sounds. With ASSOS, it completely disappeared. And so was the chaffing!
I was sold! Not having allergic monkey butt was and is worth it to me.
It’s funny how I run into riders that swear cremes are a rip off. Yeah, I used to work with a mechanic that swore that padding in shorts/bibs was a waste of time, and actually blamed the padding for being a perfect home for ‘bugs’ that caused everyone’s problems after riding. So he had a cast iron butt. Sure doesn’t mean anyone else has the same, um, ‘gift’…
And people use some crazy stuff. Someone recommended Vasoline decades ago. Yeah, and how do you get that out of your shorts/bibs? YUCK!! Talk about carrying bugs…
Everything that you don’t need is a ripoff (unless the spouse/partner requires it).
(For the ASSOS rippers: I did buy their ‘irritated skin repair’ stuff, and, nope. I’ll pass) And be careful, there is an ASOS that is a weird clothing store… I wonder how many ASSOS customers contact them in error…
I’m not convinced that slapping antiseptic cream on your skin is a good long-term plan for healthy skin (that’s what your udder cream is). Long-term and big-n studies show that antiseptics generally impair wound healing.
Sudocrem is a drying barrier cream. All of the benzyls. The opposite of what chamois cream does which is increase moisture. Obviously, also increases bacteria. Sudocrem on your saddle sores whilst you heal? Sure. To ride in? Weird. Maybe drapolene would be better? Similar idea though.
Bibs give you sores if you don’t change them for days on end or if you don’t wash the bacteria out of them properly. Riding around the world? Merino boxers. Day to day? Just wash your fucking bibs.
Chamois cream is mostly lubrication. Aqueous cream is a good cheap option. Even better is:
or
Its not even an issue of saddle sores for me. In all my years of riding I have never actually had a saddle sore. My bibs get cleaned after every ride, as does my arse.
The issue is more about lubrication, if I don’t use some sort of cream the friction in my nether region causes discomfort. So I can be squeaky clean at all times and will still need to use a chamois cream, in order to be as comfortable as one can be when perched on top a saddle.
I mostly use Assos out of habit. It’s 20e per tub which lasts couple of months, how much of a rip off can that be, how much can I save by trying different creams which we kinda all agree are a bit worse but cheaper? This cream is easy to apply, easy to wash, it helps with comfort and I avoid potential chaffing and sores which can ruin couple of weeks for me. If that costs me 5-10$ more per tub, so be it, in this case i’ll pay that premium 
