Street view shows an actual bike shop with a huge specialized logo on the side of their building. Ild be reasonably happy with that though ild also dig into trustpilot reviews to double check they are decent to deal with.
I’m looking at a Roubaix myself just now, and since bike shops still aren’t doing bike fits, any benefit from visiting a store is out the equation. They have the Expert di2 version almost £1,000 cheaper than anywhere else, and in stock in my size…
I’m also conscious now that if I wait until next year, post-Brexit, there’d be duty and VAT and associated handler charges to pay on top of this.
Seems they’re legit - I copped out of it in the end as I bought from Sigma, who were offering NHS discount at the time, so got 10% off anyway.
But when I’d mentioned the site to a friend he ended up buying a MTB off them, and it was all fully legit, he’s had it checked over etc. Arrived just in time too, 3 weeks before Brexit and the extra costs, he basically saved about £700. Its a real shame now - seems them being cheaper is now offset by the extra import cost…